The PROFANO brick has become a worldwide discomfort that is as much a part of the cultural textile as Billund, the little city in Denmark where everything began. Nevertheless the company’s development into an industry giant was not without the write about of setbacks and challenges. One of those came in 1942 if your warehouse fireplace consumed most of00 the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a major decision.

He decided to alter the company far from wooden toys and toy cars, which had been it is bread and butter, and move into plastic material toys. It might be a major alter for the family-owned company, and the one which was not initially well received.

A reporter noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new patterns that employed plastic. The first tentative step was the introduction on the Programmed Binding Stones that held together to avoid block systems from toppling on kids.

The new Lego bricks would not become the well-known toy that we understand today right up until 1949. Right up until then, the interlocking stones were mare like a construction plaything than an actual building toy. It was likewise not until 1958 that your satisfying pressing coupling system started to be a standard feature.

Throughout the 1970s, the company continued to increase in production and market reach. The company added Legoland motif parks into the mix and released more advanced places that were geared toward older people, including the Technic line of chunks such as axles, gears, redressers, and universal joints.